Laroussi is a powerful and dynamic singer/songwriter hailing from the Netherlands. In 2016, she was discovered by Grammy award-winning songwriter/producer Philip Lawrence (Bruno Mars, Ceelo Green, Adele). In 2019, Laroussi debuted at #4 on Billboard’s DANCE chart with her single, “Lost” produced by Grammy award-winning producer Brody Brown (Bruno Mars, Ari Levine).
As an artist she is not afraid of experimenting with different musical styles, authentically merging the sounds and elements of her Arabic culture with ever-expanding sounds of pop and R&B music. Laroussi sings R&B and pop, with her own unique spin that makes her stand out from the crowd.
Laroussi’s songs are laced with R&B influence that takes you back to the days of Cheryl Lynn and Natalie Cole. She has a dynamic vocal range similar to Toni Braxton and Alicia Keyes, with an unaffected smooth sensuality like Janet Jackson and J Lo… But with every similarity, her unique style, and songwriting abilities differentiate her from any artist on the market.
At a national level, Laroussi came to the forefront when she participated in the Dutch televised show, Soundmixshow in 2002 at the tender young age of 16, she made it to the finals where she imitated Vanessa Williams. In 2003, Hind took to the stage to compete in the Netherlands’ edition of “Idol” and was a finalist. Laroussi was extremely popular on “Idols” which caught the attention of BMG Netherlands, who signed her and went on to release her debut album, Around the World, under the name Laroussi that reached gold status. The album was a success and in 2004, Hind received an Edison, the Netherlands’ equivalent of a Grammy, for Best New Artist.
After winning the Edison Award for Best New Artist, Laroussi continued to have immense success in Europe, she embarked on tours and represented her home country, the Netherlands on the Eurovision Song Contest in 2008. She graced the majority of magazine covers in the Netherlands and was featured in national beauty campaigns for Nivea, and Therme skincare.
Laroussi currently resides in Dubai, working with the industry’s most proven and successful creative minds. The team includes; executive producer Kenneth ‘KP’ Paige (Jeremih, E!’s Life of Kylie, Chris Brown), and Dub Shakes (Busta Rhymes, 2Chainz, Phantogram, A-Trak), music producer multi-platinum producer, Tariq “BL$$D” Sharrieff (Lil Yachty, Avo & Teo,), film producer and director Adel Serhan, music writers Josiah Rosen (Augustana, Andy Grammar, Ryan Kinder, and K-pop sensation Got 7), and upcoming singer/songwriter Sophie Ann.
Laroussi is passionate about humanitarian causes and has supported many, including organizations Women Working Fund in India, Vluchtelingenwerk in the Netherlands that highlight awareness to the public about refugees, support refugees, and immigrants aiding them to find a home. The state of the world and the equality of people in it truly drives Hind to create music that sparks unity and love in its listeners. Once you’ve spoken with her and felt her heart, there’s no question that she will leave a mark on this world that will never be forgotten.
Laroussi is the daughter of a Moroccan father and a Dutch mother. She is cultured, outspoken, fearless, and dedicated to share her talents with the world. Family and friends are at the top of her list of what truly matters in life.
With her unique style and talent as a songwriter,performer, entrepreneurial drive and passion, Laroussi quickly made her mark in the Middle East with the successof her songs “Cat & Mouse”, “Cinnamon” and “Good” achieving top 5 in the MENA and Lebanese music charts. Consequently she held key press conferences across the Middle East (Lebanon, Morocco and Egypt) to create a powerful media presence. In a short amount of time Laroussi built a team of A+ directors, management, agents, PR and stylists.
Laroussi’s network includes a group of linfluential professionals including senior government advisors and entrepreneurs, actively supporting her mission in the MENA region. She continues to build bridges between the Middle East and the rest of the world through her fearless and boundless artistic expressions.